What we do.

We give you results that you are looking for with a proven and measured approach that has given our clients success time and time again.


With Herald Square, Search Engine Optimization is not an afterthought. It is our obsession.


We are not marketing generalists. We are experts in our field. We deliver excellence for our clients without exception.


Make your hard earned dollars work for you years to come. Our SEO is forward thinking. It’s affordable enough so you can make an ROI with just a couple sales a month and powerful enough to stand the test of time.

We are Partners

You’ll have our cell phone numbers and personal emails with a complete open door policy. We are here to help you so whether you have a question, a problem to resolve or in need of an update, we would be happy to hear from you. We are not a faceless organization. You’ll get to know our team.

Monthly Reports

We send monthly reports with rankings updates and noteworthy news, to make clients aware of any changes in the industry and advising recommendations to help secure their business online.


Not only are we SEO geniuses (humbly of course) but we also belong to mastermind groups that include the world’s best SEOs. We discuss strategy, what’s working and what to move away from. We stay on top of our industry and you benefit from that knowledge firsthand.


  • Caliph Herald Founder / Principal

    Based out of New York City, Herald Square SEO was founded by Caliph Herald. Caliph has been in the IT field professionally since 2000 spending most of those years mastering Java Web Development. He has  been instrumental in some of the biggest websites online, including Sirius XM, Havaianas and Jay-Z’s Roc Nation, just to name a few.

    Throughout his years as a developer he has seen many clients implement a third party SEO solution. He had come to realize that these so called “SEO experts” knew very little about SEO or even how the web worked.

    Caliph decided to take his technical expertise and apply it to the world of Search Engine Marketing and Optimization, ultimately giving that benefit to companies like yours. The idea was simple — “Provide the best SEO service possible”.


Search Engine Optimization

Industry leading, cutting edge techniques to help you dominate your competition. When you need to be found on Google, find us first.

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Reputation Management

Your reputation is priceless. Let us restore it to it’s best state.

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  • Rarely am I motivated to sit down and write a recommendation for someone. A letter for Caliph is an exception because he deserves it! From the start, he shared his valuable insights on how we could improve our website and what to avoid.

    Margaret Mariano
    Margaret Mariano Real Estate Marketing
  • Caliph did an exceptional job on the recent project. Wise and goal oriented person - that's Caliph! Reliable SEO Consultant that cannot be overestimated. If you need a professional to do a job, make sure you have Caliph doing that job.

    Peter Chang
    Peter Chang CEO, Avalon Search Marketing
  • Caliph is an incredibly skilled SEO who will go above and beyond to get you the search engine results you are looking for. He was able to get multiple websites from page 2 and 3 to the front page of Google and more than doubled their revenue. If you want incredible results, I would highly recommend you hire Caliph. 

    Stefan Haacker
    Stefan Haacker Founder of Liquid Canyon

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